After the biggest year of his professional career — which resulted in five Grammy Awards for his iconic Drake diss “Not Like Us” — rapper Kendrick Lamar will take the biggest stage in America when he performs at the Super Bowl on Sunday.
Lamar’s performance, which will also include singer SZA, is highly anticipated after he dominated both culture and music charts for much of 2024. And the people who helped put him onstage aren’t shying away from the hype.
“Everyone will agree this is a halftime show like none other in Super Bowl halftime history,” Jesse Collins, the executive producer of the show, told NBC News. “The creative concept is really something brilliant, spectacular and special. In all of our years of doing this — and I think every show that we’ve done has been amazing — but I have never seen an artist take this creative approach to it.”
Kickoff between the two teams is at 6:30 p.m. ET.
A tailgate concert at the Superdome is scheduled for just before the game begins at 4 p.m. ET.
NBC News’ digital team will be providing live updates all day, so follow along here.
Caesars Superdome in New Orleans is gearing up to welcome thousands of football fans for today’s game.
The official account for the space shared a throwback post on Instagram of Super Bowl XX, which took place at the “Louisiana Superdome” in 1986.
That year, “guest attendance was 73,818” for a game between the AFC’s New England Patriots and the NFC’s Chicago Bears, according to the post.
This year, NOLA is ready to play host once more.
The NFL said it’s removing the words “End Racism” from the end zones at Caesars Superdome in New Orleans ahead of today’s Super Bowl.
Instead, the field will have stencils of the phrase “Choose Love” as the Kansas City Chiefs take on the Philadelphia Eagles, NFL spokesman Brian McCarthy said in a statement on Tuesday.
Throughout the 2024-2025 season, NFL teams have advertised pro-diversity slogans at their stadiums and on their uniforms. The field stencils have been a part of the league since 2020, McCarthy said.
The NFL said Tuesday that it would only have stenciling of the phrase “Choose Love.” Sunday’s game will now be the first Super Bowl since February 2021 that “End Racism” will not be included in an end zone stencil.
Greg Rosenstein, Rohan Nadkarni, Jason Abbruzzese, Rebecca Cohen, David K. Li, Saba Hamedy and Tim Perone contributed.
