Watch: Kourtney Kardashian & Travis Barker Pack on PDA at Pre-Super Bowl Party
Kendrick Lamar’s 2025 Super Bowl performance proves he really is not like us.
The rapper’s career-spanning set during the Apple Music Super Bowl LIX Halftime Show Feb. 9 made for a truly one-of-a-kind spectacle—complete with an assist from Samuel L. Jackson—and it wouldn’t have been complete without a jaw-dropping rendition of his Grammy-winning Drake diss track that had New Orleans’ Caesars Superdome jumping.
On top of grinning directly into the camera as he name-checked the Canadian rapper, Kendrick even recruited Drake’s rumored ex Serena Williams, who made a surprise cameo appearance to do a crip walk during the song.
In addition to hyping up the crowd with his hits like “Squabble Up” and “DNA,” the 37-year-old was also joined by his frequent collaborator SZA, who was previously announced as a guest performer and joined Kendrick for energetic performances of their hits “All the Stars” and “Luther.”
Prior to the game, Kendrick—who previously performed at the Super Bowl alongside Dr. Dre, Eminem, Snoop Dogg and Mary J. Blige in 2022—admitted that headlining the halftime show wasn’t on his bucket list during his career ascent, but was still something he was subconsciously preparing for.
“I wasn’t thinking about no Super Bowl,” he told Ebro Darden and Nadeska Alexis during a press conference Feb. 6. “The passion I have now is still the passion I had then. And I think that carried on to the Super Bowl. So it was all about being present. As long as I was present in the studio or present in whatever the line was, or whatever the mistake was, rapping or doing the hooks or choruses or whatnot, I was present in that moment, I felt that passion.”
And the rapper—who is set to hit the road with SZA for their Grand National Tour in April—also spoke highly of the “Nobody Gets Me” singer, calling her success “amazing to see.”
“She’s always had it, man, she always had it,” he gushed. “I’m just honored to be next to her talent.”
But the halftime show isn’t the only major pop culture moment on game night. Keep scrolling to see some of the star-studded commercials airing between plays…
The seven-time Super Bowl ring holder can only run on Duracell. See full ad here.
You have to be salty in the Salty Club. Watch the full ad here.
A new chapter of Marvel is about to begin. Watch full trailer here.
It’s time to meet the real life Toothless. Watch the live action remake trailer here.
See the Oscar nominee go for the impossible—one last time. Watch full trailer here.
A new era is about to begin. Watch full trailer here.
The DunKINGS are in the house for a meet and greet with a very special guest. Watch the full ad here.
The Succession star voices a genius beluga whale, which serves as the personal finance company’s new mascot, in this new ad detailing how “genius” it is to use NerdWallet.
Goodby Silverstein & Partners
The “Kiss From a Rose” singer is depicted as an actual seal in this “Kiss from a Lime” ad for Mountain Dew Baja Blast’s new Tropical Lime flavor.
The three appear in the brand’s “Big Men on Cul-de-Sac” ad, set to Huey Lewis and the News‘ 1985 hit “The Power of Love.”
Ordering Uber Eats? Now that’s brat. Watch Charli teach Martha Gen Z trends in the ad’s teaser here.
It’s tax season, unfortunately, but the Insecure star shares a way to make it less stressful. Watch the ad here.
You’ll really want to have what she’s having after seeing this sweet reunion. Watch here.
Anton Watts and Rosewood Creative
Pete Davidson reveals a secret about really famous people to Gordon Ramsay in their ad for the heavy duty cooking pan. See full ad here.
A rivalry between brothers never really ends, according to the NFL alums. See the Manning brothers rock their childhood looks in the sports betting app’s ad here.
Courtesy of Totino?s Pizza Rolls
They’re the most snackable pizza in the universe—and the Detroiters stars prove it. See the Super Bowl snack ad here.
Courtesy of Frank’s RedHot
A spicy commercial just in time for the big game? That’s hot! Watch the ad here.
When you have to go, you have to go. But the former New England Patriots player proves it won’t take much time away from the big game. See ad here.
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