It was about a year and a half ago when word first broke that Jerry Jones and the Dallas Cowboys were serving as the subject matter for an upcoming documentary series from Netflix.

These sort of things take time though and at long last we have gotten something substantial and legitimate relating to the documentary. Netflix released the official trailer for “America’s Team: The Gambler and His Cowboys” on Thursday afternoon.

You can watch it below.

AMERICA’S TEAM: THE GAMBLER AND HIS COWBOYS — the definitive story of Jerry Jones, his Dallas Cowboys, and the twists and turns on the road to becoming the most valuable sports franchise in the world.

Coming to Netflix in 2025. pic.twitter.com/usmOiUE2uJ

— Netflix (@netflix) December 19, 2024

If is not obvious, the documentary seemingly covers the Jerry Jones era of the Dallas Cowboys specifically. Interestingly the trailer sort of presents things as if the Cowboys became America’s Team under him when that is obviously not true.

Nevertheless, there are clips shown with various members of the Cowboys’ glory days: Emmitt Smith, Deion Sanders, Troy Aikman and Michael Irvin. The trailer is short, but the final words are overlayed from Jerry Jones himself.

“Keep ‘em talking.”

“It’s a soap opera 365 days a year.”

It stands to reason that the documentary will lean into the Cowboys nature of everything as projects like this often do. As far as release dates are concerned the only thing noted was that it is coming in 2025. Generally things like this are paired with something notable on the NFL calendar so maybe we get it around the NFL Draft or potentially the beginning of next season.

Who is going to watch?